A B O U T . . .
Style NV was founded by Anna Dockeray, in 2008 as a response to the growing demand for local personal stylists.
Over the years Anna has worked as a successful model, it was during this time she realised she had a very natural flair for styling. After 8years of modelling she announced she was now going to change over to BEHIND the camera to work as a stylist.
Over the years Anna also worked for various brands such as MK1, Dorothy Perkins and Arcadia Group, Burtons Menswear & Topshop as a sales assistant. In 2003 she worked for DCK Jewellery as Eastleigh Area Manager. Then in 2007 she came to a cross roads – after applying for 2 positions, Manager of Coast in Winchester and Personal Shopper for Monsoon in the brand new flagship store, Guildford, she was offered both positions! Even though the managerial position was much closer to home it was the styling elements she knew she wanted to pursue further so she took the Monsoon role.
Anna’s natural flair and eye for detail lead to numerous clients that kept returning, you only have to look at the 'Testimonials' page to see some of the fantastic comments she’s received.
Today Anna works for Style NV as Head Personal Stylist consulting all ages, men, women, groups, companies and home parties.
Styling is very rewarding. There is something very special when someone comes to you saying "nothing looks good on me" to seeing them leave a store with 3 different outfits and a smile on their face!
Style is not WHAT you wear but HOW you wear it. It’s SO important to feel good on the inside and the outside. Anna’s wealth of knowledge will exceed your expectations and open you up to a whole new world full or colour, fabric, confidence, flair and STYLE. It is not her intent to TELL you what to wear but to give you options based on her knowledge and experience and let you develop from there. Soon you’ll be wearing things you ‘would’ve never thought’ suited you.
In the words of Yves Saint Laurent – “Fashions fade, Style is eternal”
T R A I N I N G & E X P E R I E N C E
After training in colour, shapes and style Anna was hired to work for Monsoon/Accessorize as Head Personal Stylist/Shopper in their flagship store in Guildford, she now works freelance styling all over the UK.
Skills/experience :
- A sheer PASSION for fashion!
- Managing the Personal ‘Create your style’ department -Team of 3 -Training team members in colour, styling and outfit building.
- Liaising with Retail Operations, Replenishment Director and warehouse.
- A natural flair and the want to make something OK...Look amazing - Immaculate presentation
- Impeccable knowledge of product range - Ability to assure client’s needs are met and exceeded.
- Good understanding customer profile - Excellent Communication.
- Awareness of current trends.
- Ability to fashion forecast.
- Liaising with managers/staff to assure the Personal Shopper department is kept to an exceptionally high standard.
- Overseeing all work to assure client’s needs were not only met but exceeded.
- Excellent planning and organisational skills.
- Scheduling of appointments, client sheets, productivity tracker, takings log, feedback, regular client follow up etc
T R A I N I N G
Fashion Styling For The Media - London College Of Fashion
The Image House - Personal Shopper Training - The Federation Of Image Consultants
Diploma in Image Consulting - Institute Of Image Consultants
